Audience: Early adopters, broader fanbase of topic
Format: Highest quality content, virtual gifts
The last phase of growing your free email list to 1,000 subscribers requires you to begin leveraging your current audience in bigger ways.
If you think about your relationship with your supporters as a bank, everything you’ve done up to this point has been deposits: answering their questions, publishing valuable content, developing their trust in you as a creator.
To grow, and eventually monetize, you'll need to make the occasional withdrawal, where you ask them to do something on your behalf.
Create a pillar page and ask your audience to share it.
Pillar content pieces are typically very long and exceptionally comprehensive articles that provide tremendous value on a topic.
A great pillar becomes the thing to read about a given subject, causing it to spread widely across the internet and rank well in online searches.
By creating a resource like this, you establish yourself as a trusted figure in the niche, your audience gains the ability to share something truly worthwhile with others, and newcomers receive some of the best content you have to offer.
When executed well, everybody wins, and your list grows in the process.
Experiment with contests, giveaways, and challenges.
Event-driven initiatives, like contests and giveaways, can be a great way to infuse energy into your growth strategy.
People are drawn to competitions and free gifts, making this an easy ask for your subscribers to share with others.
However, a portion of the people you attract with these tactics will only be interested in the prizes and not your content. It's best to only run campaigns like this on rare occasions and to use prizes that closely align with your niche.
A similar approach is to add a referral program to your newsletter using a tool like FirstPromoter. These incentivize people to share your content in order to earn rewards; much like viral giveaways and challenges.
Boring beats new
When it comes to growing an audience online, tried and true practices will always outperform the latest craze in the long run.
Creating quality content consistently, replying to each message that comes in, and regularly asking others to share what you’ve made — these are the boring fundamentals that lead to incredible growth.
Practice these ideas and you'll be celebrating your thousand-subscriber milestone soon enough!
- How to grow from 100 to 250 email subscribers
- How to grow from 250 to 500 email subscribers
- How to grow from 500 to 1,000 email subscribers
- Boring beats new
— Read this next —
How to build an online community around your content
Get trends & tips delivered to you.
A weekly roundup of emerging trends, products and ideas in the creator economy, trusted by 20,000+ readers.
إرسال تعليق